Got Lemons? Make Lemonade
Many of us had a lemonade stand when we were kids. We would engage in guerrilla marketing techniques like blocking traffic while holding up large signs. We may have ridden our bikes around screaming at the top of our lungs, "buy our lemonade."
It never occurred to us we were using offline marketing practices nor that the possibility existed of failing to sell all the lemonade our mom had made for us. Making some money so we could join our best friend at the carnival was the only thing on our mind. It was a given we would succeed and if one car didn't stop then we would make sure the next one did.
Space is Your Business Opportunity
Offline Marketing is all about filling the empty space that presents itself to you. Around every corner and on top of every counter there is space just waiting for your marketing ideas.
Engaging your imagination to recognize this
Marketing Space is just like being a kid again, selling lemonade. You setup the stand and then go about getting customers to see it. Once a few people drive by without making a purchase you amp up the noise to pull them in.
Filling the space can be as simple as having your little sister twirling a baton in or something more complicated like blocking the road, your friends driving bikes around in a circle, forcing the cars to slow down and stop.
While your mother is red faced at your overt tactics of filling the
Marketing Space she is also very proud of your ingenuity and drive.
See empty space as
Opportunity. It's all around just waiting for you to plug into it.
Quick and Effective Tools
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Five Reasons Offline Marketing Works
- Creative Offline Marketing can be inexpensive
- You can easily target the customers you want to reach
- Sometimes your customers can "Eat" your Offline Marketing
- Your customers can take your Offline Marketing home
- Your customers may even sleep with your Offline Marketing
Spotlight on Duct Tape Marketing
by John Jantsch
Amazon Price: $10.19 (as of 09/08/2008)
Really Great Use Of Empty Space
Sale, Special, Bargin and Deal - Take It Home Today
how memorable are you and your business?

Most business involves brick and mortar and even those that don't aren't entirely divorced from dealing with clients and customers in person.
It's an impostant question to ask yourself everyday.
How memorable am I and how memorable is my business?What's your answer? Are you giving your customers a handful of reasons to come back, to spend more money and to recommend you to their friends?
Ok! Here is A Great Question for Everyone in Business
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Spotlight on Marketing Convergence
by Susan K. Jones, Ted Spiegel
Amazon Price: $29.71 (as of 09/08/2008)
Ten Offline Promotions for Your Business
vote for your favorite promotion idea
Networking
We can't ever forget networking with other people more...1 point
We can't ever forget networking with other people in business. You don't have to spend lots of money joining every business group in town. Try rounding up a monthly lunch group of people who do business next to you.
If you are Real Estate then add a Barber, Candle Stick Maker, Baker and Banker to your group and go have lunch.
Do try and join at least one business group so you can get your face seen and your business card passed around.1 point
Open House
Have and office or store front? Have an open house more...0 points
Have and office or store front? Have an open house every year. Let people visit and ask questions. Got brick and mortar neighbors? Get them on board and have a block open house. Serve cookies.0 points
Blast The Airwaves
Local media is screaming for original content and more...0 points
Local media is screaming for original content and wants to interview you and other business. Radio both commercial and public along with local cable access programs are the places to start.
Feel like you don't have enough to say? Get 2 or 3 other small businesses and do a show about what it's like to be in business,that way you won't have to do all the talking.0 points
Printers Ink
The print media is everywhere and would love to kn more...0 points
The print media is everywhere and would love to know your story. Call the local shopper news or local business journal. Every state and many cities have business magazines just waiting to profile you and what you do.
Don't forget that most industries have their own journals that profile people just like you.0 points
Team Sports
Both kids and adults have local sports teams that more...0 points
Both kids and adults have local sports teams that need sponsors. If you can't sponsor the whole team then look for an opportunity to sponsor a part of a team. Just think of it your business logo could be on the water bottle or a soccer goal.
Get creative by getting your logo and name associated with a couple of teams. Be enlightened and support both mens and womens teams equally.0 points
Parks & Highways
We live in a time where almost anything can be spo more...0 points
We live in a time where almost anything can be sponsored. Call your local city hall and ask them what sponsorship opportunities are available. If your town is not doing this then find out how other towns do it and be the first in your town to sponsor something.0 points
Churches & Temples
I never met a house of worship that didn't need so more...0 points
I never met a house of worship that didn't need something. Sponsor part of a newsletter or a new organ. Get the house of worship to mention you and your business in their weekly newsletter.0 points
Bake Cookies
Bake cookies and hit the organization trail. You c more...0 points
Bake cookies and hit the organization trail. You can join a school group or maybe a civic group. Become the cookie person that everyone knows and loves. Save the birds or save the schools, just get involved and don't forget the cookies.0 points
The Forgotten
There are lots of groups and organizations that he more...0 points
There are lots of groups and organizations that help the old, the poor and those in need. See what you can do to help those who need help. Chances are you will meet other business people doing the same thing and if you don't well you will feel great for just help out.0 points
Box of Stuff
In your car have a box just for promotional stuff. more...0 points
In your car have a box just for promotional stuff. Thins like business cards and brochures. Also in the box have advertising flyer's you can put up when ever you see a bulletin board.
Keep your promotional magnets and bobble heads or t-shirts in the box so you can seize every opportunity that presents itself.0 points
Contrast Your Message With Your Enviroment
stand out from the crowd
"Internet marketing is just like offline marketing, but cheaper, faster, and more scalable.Aaron Wall"
Your turn: Am I right?
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HEckhoff
Great offline promotion ideas. I do many of them being in real estate and being so deeply ingrained in the Bucks County market and loving what I do. Thanks for the ideas and reminders!
Posted May 22, 2008
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