Got Lemons? Make Lemonade
It never occurred to us we were using offline marketing practices nor that the possibility existed of failing to sell all the lemonade our mom had made for us. Making some money so we could join our best friend at the carnival was the only thing on our mind. It was a given we would succeed and if one car didn't stop then we would make sure the next one did.
Space is Your Business Opportunity
Offline Marketing is all about filling the empty space that presents itself to you. Around every corner and on top of every counter there is space just waiting for your marketing ideas.Engaging your imagination to recognize this Marketing Space is just like being a kid again, selling lemonade. You setup the stand and then go about getting customers to see it. Once a few people drive by without making a purchase you amp up the noise to pull them in.
Filling the space can be as simple as having your little sister twirling a baton in or something more complicated like blocking the road, your friends driving bikes around in a circle, forcing the cars to slow down and stop.
While your mother is red faced at your overt tactics of filling the Marketing Space she is also very proud of your ingenuity and drive.
See empty space as Opportunity. It's all around just waiting for you to plug into it.
Quick and Effective Tools
Five Reasons Offline Marketing Works
- Creative Offline Marketing can be inexpensive
- You can easily target the customers you want to reach
- Sometimes your customers can "Eat" your Offline Marketing
- Your customers can take your Offline Marketing home
- Your customers may even sleep with your Offline Marketing
Spotlight on Duct Tape Marketing
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Amazon Price: $10.19 (as of 11/06/2009)
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.
This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.
There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks
Canadian Marketing Blog
Fetching RSS feed... please stand bySale, Special, Bargin and Deal - Take It Home Today
how memorable are you and your business?
Most business involves brick and mortar and even those that don't aren't entirely divorced from dealing with clients and customers in person.It's an impostant question to ask yourself everyday. How memorable am I and how memorable is my business?
What's your answer? Are you giving your customers a handful of reasons to come back, to spend more money and to recommend you to their friends?
Ok! Here is A Great Question for Everyone in Business
Spotlight on Marketing Convergence
Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies
Amazon Price: $20.43 (as of 11/07/2009)
With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success.
Fourteen Offline Promotions for Your Business
vote for your favorite promotion idea
Blast The Airwaves
Local media is screaming for original content and more...0 points
Parks & Highways
We live in a time where almost anything can be spo more...0 points
Churches & Temples
I never met a house of worship that didn't need so more...0 points
The Forgotten
There are lots of groups and organizations that he more...0 points
Box of Stuff
In your car have a box just for promotional stuff. more...0 points
Lunch Groups
Dust off your shoes and go to every Rotary, Lions, more...0 points
Church of The Customer
Fetching RSS feed... please stand by
"Internet marketing is just like offline marketing, but cheaper, faster, and more scalable.Aaron Wall"
Blog Posts from Google
- 21 Offline Marketing Ideas for Your Online Business
- A lot of us work hard to promote our online business but one thing we might forget is that we can get a lot of traffic by promoting offline as well. Following is a list of ideas you can use to promote your online business, offline.
- Online auction site Vatera launches offline marketing blitz ...
- November 03, 2009, 9:31 CET. Online auction site Vatera launches offline marketing blitz. Leading Hungarian auction portal Vatera.hu has launched a "guerrilla" marketing campaign to raise awareness of its service, writes kreativ.hu. ...
- Marketing Coordinator , Flight Centre UK Limited | Jobs | Econsultancy
- Work with the Offline Marketing Manager to deliver local/regional marketing plans, including direct mail to key customers to further enhance the 'local' store philosophy of Flight Centre. Create and distribute all communication material ...
- Waitrose promotes online community with offline marketing - The ...
- Waitrose promotes online community with offline marketing. Posted by Sarah C in marketing, social media. I received a nice letter through the post from Waitrose yesterday. I joined their MyWaitrose online community a few weeks ago and ...
Your turn: Am I right?
HEckhoff wrote...
Great offline promotion ideas. I do many of them being in real estate and being so deeply ingrained in the Bucks County market and loving what I do. Thanks for the ideas and reminders!
Posted May 22, 2008
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And check out the website Creative Business Imagination
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