The Ever Project

The Best Offline Marketing Ever

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 5 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

Got Lemons? Make Lemonade

Many of us had a lemonade stand when we were kids. We would engage in guerrilla marketing techniques like blocking traffic while holding up large signs. We may have ridden our bikes around screaming at the top of our lungs, "buy our lemonade."

It never occurred to us we were using offline marketing practices nor that the possibility existed of failing to sell all the lemonade our mom had made for us. Making some money so we could join our best friend at the carnival was the only thing on our mind. It was a given we would succeed and if one car didn't stop then we would make sure the next one did.

Space is Your Business Opportunity 

Offline Marketing is all about filling the empty space that presents itself to you. Around every corner and on top of every counter there is space just waiting for your marketing ideas.

Engaging your imagination to recognize this Marketing Space is just like being a kid again, selling lemonade. You setup the stand and then go about getting customers to see it. Once a few people drive by without making a purchase you amp up the noise to pull them in.

Filling the space can be as simple as having your little sister twirling a baton in or something more complicated like blocking the road, your friends driving bikes around in a circle, forcing the cars to slow down and stop.

While your mother is red faced at your overt tactics of filling the Marketing Space she is also very proud of your ingenuity and drive.

See empty space as Opportunity. It's all around just waiting for you to plug into it.

Quick and Effective Tools 

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Five Reasons Offline Marketing Works 

  1. Creative Offline Marketing can be inexpensive
  2. You can easily target the customers you want to reach
  3. Sometimes your customers can "Eat" your Offline Marketing
  4. Your customers can take your Offline Marketing home
  5. Your customers may even sleep with your Offline Marketing

Spotlight on Duct Tape Marketing 

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

by John Jantsch

Amazon Price: $10.19 (as of 09/08/2008)

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks

Really Great Use Of Empty Space 

Divorce Billboard by grittycitygirl

iPhone Billboard by Incase Designs

Nuit Blanche 2007: Billboard Sign on Queen Street West by Word Freak

Old Japanese Shop Billboard by sanchome

Film Billboards - Lahore, Pakistan by PakPositive

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Sale, Special, Bargin and Deal - Take It Home Today 

how memorable are you and your business?

Most business involves brick and mortar and even those that don't aren't entirely divorced from dealing with clients and customers in person.

It's an impostant question to ask yourself everyday. How memorable am I and how memorable is my business?

What's your answer? Are you giving your customers a handful of reasons to come back, to spend more money and to recommend you to their friends?

Ok! Here is A Great Question for Everyone in Business 

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Spotlight on Marketing Convergence 

Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

by Susan K. Jones, Ted Spiegel

Amazon Price: $29.71 (as of 09/08/2008)

With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success.

Ten Offline Promotions for Your Business 

vote for your favorite promotion idea

#1

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Networking

We can't ever forget networking with other people more...1 point

#2

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Open House

Have and office or store front? Have an open house more...0 points

#3

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Blast The Airwaves

Local media is screaming for original content and more...0 points

#4

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Printers Ink

The print media is everywhere and would love to kn more...0 points

#5

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Team Sports

Both kids and adults have local sports teams that more...0 points

#6

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Parks & Highways

We live in a time where almost anything can be spo more...0 points

#7

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Churches & Temples

I never met a house of worship that didn't need so more...0 points

#8

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Bake Cookies

Bake cookies and hit the organization trail. You c more...0 points

#9

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The Forgotten

There are lots of groups and organizations that he more...0 points

#10

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Box of Stuff

In your car have a box just for promotional stuff. more...0 points

Contrast Your Message With Your Enviroment 

stand out from the crowd

wiener man by Lollie Dot Com

Che-erios: Revolution in a Box by C-Monster

Dubai Autism Center by Arturo de Albornoz

R1- Oil Change & Brake Job by Birdman of Hell Paso (On Vacation B Back 9-9)

hustle by lomoD.xx

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"Internet marketing is just like offline marketing, but cheaper, faster, and more scalable.Aaron Wall"

Your turn: Am I right? 

HEckhoff

Great offline promotion ideas. I do many of them being in real estate and being so deeply ingrained in the Bucks County market and loving what I do. Thanks for the ideas and reminders!

Posted May 22, 2008
tdove

Thanks for joining G Rated Lense Factory!

Posted May 01, 2008

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